​Sandon Fashion Designer (SFD) wants​

​

To be the African fashion world's protagonists in the fashion and luxury sectors

 
Ensuring

The highest quality standards in all market segments we serve

Steadily focusing on the demands of an unwaveringly evolving cosmopolite consumer

 
We pursue

Excellence and innovation by establishing an on-going dialogue between passion and experience

 
Through our values​

Creativity and quality - the central factors of creative processes detailed research and skilled choice of materials; total control of all processing phases

 

Differentiation and selection - multiple styles; an extensive diversified offer

 

Flexibility and efficiency - excellent production processes and logistics; sourcing management designed to ensure the highest product quality outcome

 

Innovation and Continuity - enhancement of each brand's distinctive features; application of advanced techniques to the management of global brands; consistent strategic choices for global development

 

Ethics – reliability, integrity, fairness, affordability and transparency in business relations with all stakeholders; total compliance with international and Nigerian laws and regulations concerning labour protection hence we have employees from across African continent.

 

The consumer's central role - never failing to keep in mind that we concretise our Consumers' dreams.